Bose is known for making devices for listening to music, earphones and speakers. So, why not try an online music service? That’s what seems to have thought the directors of the US company.

Platform for online play music did not take long to develop and they seem to want to promote it asap. The information comes from a Bose labor supply in demanding the services of a “sound engineer with experience in music services in the cloud” .

The message warns that its functions will have a great impact on the ecosystem of products of the brand. According to the announcement, the perfect candidates must have worked in Beats Music, Pandora, Spotify, Apple, Google Play, SiriusXM, TuneIn, Amazon, Rhapsody, 8tracks, iHeartRadio or Rdio and a number of other service companies.

And, after this job, not have to be a genius to know what their next move. As you can imagine, Bose is not the first nor the last brand to enter this market. In fact, have to compete with other major firms such as Apple . The Cupertino guys are not going to take very good entry into the sector of this company. In particular, after removing all their products from their stores by considering them a direct rival and then undo the move. At the moment,we have no confirmation of Bose and probably will not have it until the service is formally submitted.

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What we do know is that the online music business is a booming sector and no wonder that Bose wants a piece of the pie. As you may already know, the Internet was about to kill this industry due to piracy but, at present, this market accounts for 45 percent of revenue totals sector.For example, the playback system online  Spotify , according to its latest public data, has  30 million active users and 10 million paying subscribers. Meanwhile, Pandora has 77.8 million customers .

In countries such as Sweden, Finland and Norway , listen to songs online artists and more than 70 percent of business income. Therefore, both the record as manufacturers of any device connected to this sector are trying to find new ways to not lose customers . The problem is the cost . There are very few users who pay a subscription service , so in this sense the benefit is not as great as you think. Therefore, strategies such as Spotify , which allow the user to choose to pay or not, are succeeding in the marketplace.

Hopefully, Bose develop a streaming music service attractive enough to highlight in this field full of competitors.

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Bose is known for making devices for listening to music, earphones and speakers. So, why not try an online music service? That's what seems to have thought the directors of the US company. Platform for online play music did not take long to develop and they seem to want to promote it asap....